"Without users, your product is dead so who the fuck cares how happy your developers are." -- Dex

 

No one cares about your users and the experience they have with your product or site more than a skilled and knowledgeable IA. It pains us to see good products fail, not because they are missing the market, or missing functionality, but because users hate to interact with them.

Let us help you help your users.

Take a look around--but be warned: Dex pulls no punches, and has a tendency to drop f-bombs. Help yourself to a heaping dose of The Revolution and help your users in the process.